For those who take center stage: Sotheby's International Realty at Time Square

Someone once said, “You don’t know whether you’re winning or losing unless you’re showing off.” That is what we did, at a very special location. You may be familiar with this sight. Times Square, the global epicenter of entertainment and tourism, where commerce and art intersect, is renowned for its brilliant displays of some of the world’s most iconic, successful brands. 

If you’ve been to NY in the past two months for vacation or business, you may have seen a new addition to the landscape. Sotheby’s International Realty took a bite out of the big apple this summer in partnership with the Sotheby’s International Realty Manhattan Brokerages. A new campaign was launched at NYC's beloved Times Square. Two large screens exposed our brand in bright lights to an audience of approximately 1.5 million pedestrians. The ads runned between August 1 and September 30, 2019, showcasing properties from New York City and from around the world, 21 hours per day.

New York City is a global commerce hub and as such has been the number one referral market in the Sotheby’s International Realty network for many years. When it comes to maximum exposure for the sale of your property, Sotheby’s International Realty is the only real estate brand that can offer such extensive worldwide reach in some of the most important hotspots, introducing buyers to the world’s most extraordinary homes. All they have to do is look up at the screens and enjoy something truly exceptional!


This article is based on the content of the Sotheby's International Realty Blog - read more